LIBRARY

Our Great “Reads”

We’re often asked about what books, blogs, and online publications we’re reading and talking about, so we created our library. Let us know what you think of our “picks” and feel free to send us your recommended reading list as well!

• Analytics - The Big Picture
• Non-Business, but Really All About Business
• Software Development, Technology, and All That Cool Stuff

Analytics - The Big Picture

Books

	Analytics at Work: Smarter Decisions, Better Results Davenport, Harris, and Morison This book examines how any manager can effectively deploy analytics in day-to-day operations, one business decision at a time.
	Beautiful Visualization: Looking at Data Through the Eyes of Experts Julie Steele & Noah Ilinksy This book examines the methods of two dozen visualization experts who approach their projects from a variety of perspectives — as artists, designers, commentators, scientists, analysts, statisticians, and more.
	Statistics Hacks: Tips & Tools for Measuring the World and Beating the Odds  Bruce Frey A great book for the layperson that covers practical applications of statistics.  It is a joy to read and really gives a flavor of things that can be accomplished.
	SuperCrunchers: Why Thinking-by-Numbers Is the New Way to Be Smart Ian Ayres One of the inspirations for PatternBuilders’ Analytics Framework (PAF).
	Envisioning Information Edward R. Tufte Spend some time with this book as it has some amazing examples of information design.
	The Visual Display of Quantitative Information Edward R. Tufte A timeless classic in how complex information should be presented graphically.
	Visual Explanations: Images and Quantities, Evidence and Narrative Edward R. Tufte The “standard” for how one should think about displaying dynamic data.

Groups

	LinkedIn Group—Business Intelligence and Analytics LinkedIn community of professionals interested in talking about and sharing information on business intelligence topics such as data warehousing, analytics, tracking trends, etc.
	Advanced Business Analytics, Data Mining and Predictive Modeling LinkedIn community of professionals interested in talking about and sharing information on analytics and data mining.

Blogs, Columns, & Websites

Non-Business, But Really All About Business

Books

	Sway: The Irresistible Pull of Irrational Behavior Ori Brafman, Rom Brafman How to make “better decisions” and why dissent within companies should be welcomed.
	Blink: The Power of Thinking Without Thinking Malcolm Gladwell How we make snap judgments and how we can train ourselves to make better one.
	Outliers: The Story of Success Malcolm Gladwell A must read for anyone wanting to start a company.
	The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell Understanding how little changes can have big effects.
	Freakonomics: A Rogue Economist Explores the Hidden Side of Everything Steven D. Levitt and Stephen J. Dubner Economics for the non-economist.
	Moneyball: The Art of Winning an Unfair Game Michael Lewis The art of analytics, baseball style.

Software Development, technology, And All That Cool Stuff

Blogs, Websites, Online Publications, etc.

	Dr. Dobb’s Journal Great resource for software development, technology trends, and the like.
	Stack Overflow Programming Q&A site, built and maintained by programmers—you have a question, someone will have an answer.