MANAGEMENT TEAM
Terence Craig
Founder, CEO & CTO
LinkedIn,
Twitter
Terence has an extensive background in building, implementing, and selling analytically-driven enterprise applications across such diverse domains as enterprise resource planning (ERP), professional services automation (PSA), and semi-conductor process control and analytics in both public and private companies. With over 20 years of experience in both executive and technical management roles with leading-edge private and public technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class analytics platform that is focused on the innovative development of analytic applications designed to improve companies’ and organizations’ profitability and efficiencies. He is also a speaker, blogger (on all things big data and analytics plus lots of other stuff), and author of "Privacy and Big Data." Never shy to share his opinion, Terence had this to say during a round table discussion at pii2011 about big data information collection that was used to break down the door of an innocent family: “It used to be that it took weeks to accumulate that data. Now technology allows stupid people to be stupid much faster.” (T-Shirts are in the works and will be available for purchase soon).
Most recently, as the CEO and co-founder of Optimize Solutions, Terence was responsible for all its business operations as well as the development of a professional services automation solution that captured data from key resources and provided analytics and performance metrics to ensure the success of complex projects. Prior to Optimize, Terence was Chief Architect and Sr. Engineering Manager at ConsenSys software, a Mayfield-backed startup, where he managed the team that successfully shipped three releases of the first Web-based product in the Product Lifecycle industry. Prior to ConsenSys, Terence was a founding member and data architect of the KLA/Tencor team that created the semi-conductor industry's first graphical yield management system, the KLA 2550, using a combination of data gathering techniques and analytics. Prior to KLA, as a senior consultant for Informix and PricewaterhouseCoopers, Terence worked for clients, such as Silicon Graphics, Muzak, and the California Public Retirement System, on their business process and technology issues, establishing metrics and performance baselines that would enable them to operate more efficiently.
Terence has a degree in Management Information Systems from the University of Texas at Austin with an undeclared minor in Electrical Engineering.
Mary
Ludloff
Co-founder, VP Marketing
LinkedIn, Twitter
Mary is an innovative executive with more than 20 years of experience in the high tech industry. When it comes to marketing she has, in her own words, “been there, done that and often, with little or no budget.” Our translation: Mary understands how to develop and implement strategic program initiatives that span marketing disciplines—ranging from the traditional corporate and marketing fields to the latest developments in digital marketing (yes, much more descriptive and far less interesting than her own words). Through her work at Brio technology (now Hyperion) and NONSTOP Solutions (now Manhattan Associates), Mary also brings a deep understanding of supply chain management issues as well as the use of business intelligence tools in data warehousing and analytic application efforts. Mary is co-author of “Informix Guide to SQL: Tutorial,” and
“Privacy and Big Data," a frequent white paper contributor, an editor of Object Request Broker (ORB) programmer reference manuals and tutorials for Visigenic Software, and a blogger and speaker on diverse topics such as big data and analytics from a technology and business perspective, data security, data privacy, and marketing in the digital age.
Most recently, Mary served as Senior Director of Corporate Marketing at NONSTOP Solutions (now Manhattan Associates), a leading provider of demand chain management solutions for retailers and distributors of finished goods. Prior to Manhattan Associates, Mary served as Vice President of Marketing for Optimize Solutions, a professional services automation solution provider where she was responsible for all aspects of marketing and technical communications. Prior to Optimize, as Senior Director of Marketing at Brio technology (now Hyperion), a leading provider of business intelligence tools, Mary spearheaded marketing efforts geared at establishing the use of business intelligence tools in the development of analytic applications that analyzed key business performance indicators and provided ways in which to achieve operational efficiencies. In addition, Mary served as a Director in a variety of marketing and technical communications disciplines at RightWorks, SQRIBE Technologies, and Visigenic Software (now Borland Software Corporation), and Ask Computer Systems.
Mary received a Bachelor of Arts degree in Economics from Stanford University.
Marilyn Craig
Chief Analyst
LinkedIn, Twitter
Marilyn Craig brings a wealth of in-depth, real world experience in big data, analytics, and data science working with and for some of the most well-known brands in the world, including Logitech, Hewlett-Packard, WalMart, Microsoft, Johnson & Johnson, Chiquita Fresh Express, and Intuit. Marilyn has been at the forefront and, in some cases, created the techniques and systems that have become standard in consumer facing industries for global manufacturers, retailers, and e-tailers. From creating EDI networks to forecasts based on real-time click-through data, she has used data and analytics to enhance some of the most sophisticated organizations in the world.
At Intuit, Marilyn's go-to-market and retail channel strategies for Intuit's Quickbooks' product line resulted in revenue growth from $110 to $140 million. At Hewlett-Packard, Marilyn designed and developed the retail channel information system—including reporting and analysis capabilities—for its multi-billion printer business.
Most recently, at Logitech, as Senior Director of Global Sales Operations, Marilyn led the team responsible for re-architecting the processes and tools, market and sales analytics, and data infrastructure for Logitech’s worldwide sales and marketing teams. Prior to Logitech, Marilyn was Director of Consumer Insights for 4INFO, a mobile media company. In this role, she was responsible for understanding 4INFOs consumers’ product usage and characteristics, ensuring that 4INFO’s service offerings and sales and marketing programs not only met those needs, but increased sales and grew market share.
Marilyn received a Bachelor of Arts degree from the University of Texas at Austin with honors and has an M.B.A. from the University of California at Berkeley.